It is a method that enables you to manage and optimize your Business Profile on Google. let’s make sure we are clear on what is a Business Profile?
Mainly it is used for the local Marketing of your business
The businessman creates a Google business listing (officially known as a Business Profile) to get more visibility on Google. It also unlocks the additional free features to increase your visibility on the Google search engine.
To create an account for a business, It requires is the business name, location, and category. Once it checks that it is not a duplicate, they will create the Business Profile for that location. The Profile is now open to customers to leave reviews, add photos, ask questions and even answer questions. The Business Profile may also get populated with information that Google pulls in from across the worldwide web.
That is where it comes in by creating a free Google My Business account means you can access, customize, manage, and enhance your Business Profile on Google search.
Let us discuss the 4-ways that you can use this to make your business profile on Google listing in a better way.
1. Engage with customers: You can reply to reviews, answer questions of customers, reply to the messaging, and set up associated alerts. You can even use Google My Business to publish posts to your Business Profile same like you do with Facebook and other social media platforms.
Your dashboard is where you can respond to reviews, publish posts, and answer questions asked on your Business Profile.
2. Highlight your business: Through your Google My Business account dashboard you can inform about hours of operations, your website link, products and pricing, and other details that make your business unique.
3. Gain insights: You can use the Google My Business dashboard to get in your audience for your customers and local search engine performance. Note that there are ways to track clicks from a Business Profile via UTM parameters and Google Analytics.
4. Perform local SEO: Through your Google My Business dashboard, you can incorporate keywords into your Business Profile and perform other optimizations to help it rank in local results.
Google Business Profiles are dynamic. Not only they change the form based on the platform but also Google will also prioritize sections of your profile. According to the term that was searched as well as the type of information that is the most important to consumers in your category. Google will embolden the keywords in the content of your profile. Google My Business is used to optimize your profile and expand your reach. How do you use your Google My Business account for local SEO? Since optimizing for Google is essentially optimizing for keyword searches, it’s all comes to the same three things 1. Targeting, 2. Quality of information, and 3. Trust.
To use Google My Business for SEO, make sure to relevant keywords into your Business Profile so you can tell Google what you are trying to rank for. Use keywords in your “from the business” description, your responses to reviews, your answers to the questions, and in the posts you publish. Make sure that you incorporate them naturally just as you do with any other SEO strategy.
The complete information and accuracy of your Business Profile impact its ranks on the google algorithm, so make sure you provide the requested information in every section of your Google My Business dashboard. Especially important here is your contact information, special hours, and attributes.
The final approach to using Google My Business for SEO appeals that the trust component of Google’s algorithm.